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Welcome to Sustainable Growth, the podcast about building a higher-performing advertising industry that is better for advertisers, publishers, consumers, and the planet. In each episode, we talk to advertising visionaries about the innovations powering that future.

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In this episode, Gina Whelehan of Butler/Till shares how their agency is aligning innovation with its core values by using Scope3’s Brand Standards to power safer, smarter campaigns. Listen in to discover how they’re applying agentic AI to reduce manual lift, increase transparency, and deliver cleaner media across healthcare and local clients.

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